Integrations
| Property | Public (live scan) | Engineering |
|---|---|---|
| revenued.com | HubSpot, Marqeta, Datadog, GTM, Cloudflare, Trustpilot, Adobe | Marketing site, partner pages |
| apply2.revenued.com | Plaid, HubSpot, Datadog, GTM, Trustpilot | Underwriting, file uploads, risk scans |
| app.revenued.com | HubSpot, Marqeta, GTM | Auth0 login, draws, repayment, rollovers |
Revenue-based financing — direct, referral, and partner channels
Revenued provides revenue-based financing for US small businesses — purchasing future receivables (not traditional loans) via a Flex Line, Visa Business Card (Marqeta rails), and embedded financing for platform partners. I engineered acquisition, underwriting, ISO partner tooling, and the post-approval merchant portal processing thousands of applications in production.
Acquisition flows
Direct apply (apply2.revenued.com)
- Multi-step underwriting UX with progressive disclosure
- Plaid bank linking, revenue verification, and file uploads
- Document ingestion with risk scan pipelines before decisioning
- Product selection: Flex Line, Card, or bundled offering
- Decisions in as little as one hour; funded access within 24 hours
- HubSpot handoff for sales pipeline continuity
ISO & referral channel
ISOs (Independent Sales Organizations) and widely listed referral partners sell Revenued financing to SMBs through a dedicated offers flow:
- Commission on approved credit line — ISO earns when a referred merchant is funded
- Commission on draws — ongoing revenue when the SMB uses their Revenued card / Flex Line draws
- Partner types: ISO, CPA, affiliate, platform embed (revenued.com/partner)
I designed the ISO partner dashboard with the matrices and formulas merchandising teams need:
| Dashboard surface | What ISOs see |
|---|---|
| Repayment schedule | Projected weekly remittance calendar per referred merchant |
| Factoring & return | Factored advance, total repayment, effective return metrics |
| Draw activity | Card spend and Flex Line draws tied to commission events |
| Offer pipeline | Referral status from submission → approval → first draw |
Formulas encode revenue-share rules so partners trust the numbers before selling the product.
Embedded financing
- REST API + drop-in widget for neobanks and SaaS platforms
- Referral link, pre-qual widget, and full API integration tiers
- Webhook-driven status updates with idempotent reconciliation
Post-approval merchant portal (app.revenued.com)
Once approved, merchants receive Auth0-secured login to the Revenued portal:
- Credit line & spending limit — dynamic limits tied to business performance
- Draws & card transactions — real-time visibility on Flex Line usage
- Repayment schedule — weekly payment calendar and history
- Support requests — rollovers, rewards, and account servicing workflows
- OAuth-secured dashboard with mobile-friendly card management
Observability & reliability
- Datadog APM, logs, and alerting across apply → decision → fund paths
- Cloudflare WAF and edge protection
- CI/CD on Heroku with ~99.9% uptime targets
- Webhook idempotency for Marqeta card events and partner notifications
Technologies used
Angular, Node.js, MongoDB, Heroku, Plaid, HubSpot, Auth0, Cloudflare, Datadog, Marqeta, webhooks, partner commission engine
Result
A production FinTech stack spanning direct apply, ISO referral economics, embedded partner APIs, underwriting with Plaid + risk scans, and a full post-approval merchant experience — sustaining high availability while onboarding SMBs at scale.
