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I build world-class products at the intersection of commerce, FinTech, and AI.

I'm Nitin Rachabathuni — a senior full-stack engineer and consultant based in Hyderabad, India, with 11+ years delivering production systems for global brands. Your MVP in 2 days — not a pitch, a promise. I ship demo-ready prototypes with architecture, APIs, auth, SEO/AEO/GEO, and handoff docs so you can validate fast and scale with confidence. Current focus: Social commerce & headless e-commerce (Rich Cookies USA), embedded FinTech (Revenued), enterprise learning (Adobe EXL), luxury retail (END. Clothing), national data platforms (Qinsights Qatar), and agentic AI (Juiceit.ai, LangGraph, n8n, Python automation). Previously: Viu (OTT), ValueLabs, Oracle, Infosys. Certification: Microsoft Certified Azure Developer Associate (2024). Open to freelance, C2H, and C2C engagements worldwide.

What I deliver

Services
/ 01

Social & Headless Commerce

commercetools multi-store architectures, social commerce messaging layers, Next.js storefronts, Shopify, Algolia, and Core Web Vitals optimization.
/ 02

FinTech & Embedded Finance

Apply portals, Plaid bank linking, repayment dashboards, embedded widgets, webhooks, and Cloudflare-secured CI/CD at 99.9% uptime.
/ 03

AI Agents & Automation

LangGraph.js and LangChain agent workflows, n8n orchestration, Python pipelines, document automation, and local-first LLM systems.
/ 04

Enterprise & OTT

Adobe AEM Edge Delivery, Coveo search, OTT streaming (Viu), data platforms, and technical SEO / AEO / JSON-LD on every engagement.
/ 05

2-Day MVP & Rapid Prototyping

Production-grade MVP in 48 hours — scoped architecture, core flows, integrations, deployable repo, and SEO/AEO/GEO basics for investors, pilots, and early customers.
/ 06

Consulting & OSS

Architecture reviews, performance audits, Storybook/Cap contributions, and team enablement for growing engineering orgs.
Reviews

What Clients Say

Nitin delivered a high-performance OTT application with excellent web vitals. Deep expertise in React, GraphQL, and AWS — a reliable senior engineer under pressure.

Engineering Lead, OTT

Streaming Platform

The social commerce layer Nitin built connects distributor conversations directly to our commercetools orders. Practical AI roadmap with LangGraph — not slideware.

Product Lead, Commerce

Social Commerce

Coveo Atomic integration and Edge Delivery PRs materially improved search and page performance. Clean code, strong collaboration across time zones.

Adobe Experience League

Enterprise Learning

End-to-end delivery on apply portal, repayment, and partner embed API. Plaid integration and webhook reliability were production-grade from day one.

FinTech Stakeholder

Revenued

Rare combination: commerce depth, FinTech rigor, and modern AI agents. Nitin is my first call for complex full-stack programs that need to ship.

Technical Director

Multi-client Consultant