100% organic snacks — Shopify Headless, Stripe, global D2C
House of Happy Leaf brings certified organic Indian snacks — Telugu chakli, Tamil murukku, fusion banana chips — to customers across seven countries. As the sole product owner and developer under the CEO group, I own the full digital product on Shopify Headless with Stripe checkout and Recharge for subscription bundles and inventory reservation flows.
Integrations
| Source | Stack |
|---|---|
| Public (houseofhappyleaf.com scan) | Shopify, GTM |
| Engineering | Shopify Headless (Storefront API), Stripe, Recharge, Segment, Datadog |
Product ownership
- SKU taxonomy across Organic Indian, Telugu, and Tamil lines
- "Hot List" merchandising and fusion flavour expansions (Peri Peri, Bollywood Special, Tangy Tomato)
- Certified-organic trust signals — USDA, FSSAI Jaivik Bharat, Canada Organic — on every PDP
- CEO-aligned release cadence for bundles, pricing experiments, and seasonal drops
Engineering
Shopify Headless storefront
- Storefront API + custom Next.js front end — mobile-first discovery and checkout
- Product attributes for cold-pressed peanut oil, no palm oil, no artificial ingredients
- Cross-border catalog, currency, and fulfilment rules for 7-country reach
Payments & subscriptions
- Stripe — cards, wallets, and international payment methods
- Recharge — subscribe-and-save snack boxes and recurring SKU reservations
- Inventory reserve flows for small-batch production runs
Analytics & observability
- GTM + Segment funnel tracking across diaspora and domestic traffic
- Datadog RUM and error monitoring on checkout and catalog pages
Brand context
Five years, seven countries, four founders — a homemaker's 33-year organic craft scaled globally. Small-batch production with flavour-forward fusion SKUs built for international shipping.
Technologies used
Shopify Headless (Storefront API), Next.js, Node.js, Stripe, Recharge, GTM, Segment, Datadog
Result
A live organic snack storefront with Shopify Headless performance, Stripe checkout, subscription mechanics, and a tight PO-engineering loop for a lean CEO-led team.
