Kitchen & lifestyle D2C — three commercetools stores, Unzer payments
GENIUS is a German-born D2C brand (Nicer Dicer, kitchen innovations, lifestyle & wellness) with 100+ team members and TV infomercial heritage. As Lead Delivery Head, I led cross-functional delivery of headless commerce across three commercetools Store concepts — Germany, Singapore, and Netherlands (Dutch) — with Unzer payments per market.
Integrations
| Source | Stack |
|---|---|
| Public (genius.tv scan) | Cloudflare (edge) |
| Engineering | commercetools Store concepts (DE/SG/NL), Unzer payments, Algolia, Next.js, Datadog |
Multi-store delivery
- commercetools Store concepts — scoped inventory, price channels, tax, and shipping zones per region
- Shared product master with localized assortments and TV-campaign promotions
- Next.js storefronts with SSR/ISR for high-traffic kitchen and lifestyle PLPs
- Algolia search tuned per locale, currency, and language
- Unzer — localized payment methods and 3DS across European and APAC checkout
- Datadog SLOs on checkout and campaign-traffic paths
- Release coordination across three live storefronts without blocking shared platform upgrades
Technologies used
commercetools (Store concepts), Next.js, Node.js, GraphQL, Unzer, Algolia, AWS, Datadog
Result
Production multi-region D2C on commercetools — three stores, Unzer checkout, and a delivery rhythm keeping Germany, Singapore, and the Netherlands shipping in parallel through peak campaign seasons.
