Custom commercetools apps — reporting, order management, CSR workflows
Kitchen Warehouse needed visibility beyond default Merchant Center — order funnels, abandonment analysis, CSR order tooling, and operational dashboards wired directly to commercetools APIs.
Integrations (shared KWH platform)
| Layer | Stack |
|---|---|
| Commerce APIs | commercetools GraphQL — orders, carts, abandonment |
| Sibling platform | Cybersource, PayPal, Apple/Google Pay, Afterpay, Riskified, Algolia, Frontastic, Strapi |
| This app | Next.js dashboards, Datadog instrumentation |
What I built
- Custom reporting app — Next.js + Node.js + GraphQL to commercetools
- Cart vs abandoned-cart analytics for merchandising and retargeting
- Real-time order tracking for ops and customer service
- CSR workflows — view, modify, and escalate orders beyond standard MC limits
- Datadog instrumentation on sync jobs and dashboard queries
- GDPR-aligned data handling; scalable for peak campaign traffic
Result
Merchants and CSRs gained actionable insights — improved conversion campaigns and less manual spreadsheet reporting.
