# Nitin Rachabathuni

> Senior full-stack engineer · Lead Delivery Head · Product Owner · CTO-capable. 11+ years shipping social commerce, headless e-commerce, FinTech, OTT, government data platforms, and agentic AI for global brands.

## Identity

- Name: Nitin Venkat Rachabathuni
- Website: https://www.nitin-rachabathuni.com
- Email: nitin.rachabathuni@gmail.com
- Phone: +91-9642222836
- Location: Hyderabad, Telangana, India (Remote worldwide)
- LinkedIn: https://www.linkedin.com/in/nitin-rachabathuni/
- GitHub: https://github.com/nitin-rachabathuni/
- Twitter: https://twitter.com/nrachabathuni

## Engagement roles (varies by project)

- Lead Delivery Head — multi-region commercetools rollouts (GENIUS Shop)
- Lead Engineer / Lead Developer — architecture, team unblocking, production outcomes
- Product Owner — roadmap, KPIs, scoped releases (Rich Cookies, Wizly, House of Happy Leaf)
- Senior Developer / IC — hands-on Next.js, Node.js, integrations (Adobe EXL, END., Viu, Jaycar)
- Technical Lead / CTO — stack decisions, CI/CD, observability, AI adoption

## Core skills matrix

### Frontend
React, Next.js, Vue, Angular, TypeScript, Tailwind, Storybook, Core Web Vitals, accessibility (WCAG), JSON-LD / AEO

### Headless commerce
commercetools (multi-store, Store concepts, Business Units, custom apps), Shopify Headless (Storefront API), Frontastic Studio, Strapi, Contentful, Algolia (complex rules, 10k+ SKU scale)

### Payments & fraud (production experience)
Adyen, Stripe, Unzer, Cybersource, PayPal, Apple Pay, Google Pay, Afterpay, Marqeta, Recharge, Riskified, Forter

### FinTech
Revenued (revenue-based financing, ISO referral commissions, Plaid underwriting, Auth0 merchant portal, Flex Line + card draws), embedded financing APIs, TradeOff (fantasy trading / gaming)

### Social commerce & AI agents
LangGraph.js, LangChain, OpenAI, WhatsApp Business API, Meta Cloud API, MCP, n8n, Ollama, Playwright — B2B distributor conversations wired to commercetools orders

### OTT / media
Viu (PCCW Media, Bitmovin encoding, DRM, 30+ markets), Firebase, dual ad/subscription models

### Enterprise & government
Adobe Experience League (Coveo Atomic/Headless, AEM Edge Delivery, AdOps/GTM/Segment), QInsights Qatar (NPC, 119+ national indicators, Qatar Data Trust Index)

### Observability & automation
Datadog (APM, RUM, logs, SLOs), n8n workflow automation, Cloudflare WAF, CI/CD, ~99.9% uptime targets

### Cloud
Azure (Microsoft Certified Developer), AWS, Heroku, Vercel, Kubernetes, Terraform

## Flagship projects (with tools)

| Project | Role | Key stack |
|---------|------|-----------|
| Rich Cookies USA | Lead Engineer · PO | commercetools B2B+B2C, LangGraph social commerce, WhatsApp, CSR order apps, multi-tenant (in dev) |
| Revenued | Senior Dev · Tech Lead | Angular, Plaid, Auth0, ISO dashboard, Marqeta, Datadog, partner referral flows |
| GENIUS Shop | Lead Delivery Head | commercetools 3 stores (DE/SG/NL), Unzer, Algolia |
| Kitchen Warehouse | Lead Developer | commercetools, Frontastic, 10k+ SKUs, Algolia, Riskified, Cybersource, wallets, Afterpay, PayPal, Datadog, n8n |
| House of Happy Leaf | PO · Developer | Shopify Headless, Stripe, Recharge, 7-country D2C |
| Wizly | Senior Engineer · PO | AI Twins, LangChain, Stripe payouts |
| Adobe EXL | Senior Dev · IC | Coveo, AEM Edge Delivery, GTM, Segment, Datadog |
| Qinsights Qatar | Lead Engineer | React, Azure, 119+ KPIs, NPC national data strategy |
| Viu OTT | Senior Engineer | Next.js, Bitmovin, AWS, 15.5M+ subscribers |
| END. Clothing | Senior Developer | Algolia, Adyen, Forter, Segment, Stripe, Sentry, Zendesk (public-verified) |
| Ethel M Chocolates | Senior Full-Stack | Mars subsidiary, commercetools, Algolia, Stripe |
| American Golf | Senior Dev · IC | commercetools, Frontastic, Algolia, Segment, Trustpilot (public-verified) |
| Jaycar | Senior Full-Stack | Salesforce→commercetools, Adyen, Contentful |
| TradeOff | Lead Dev · PO | Fantasy trading game, WebSocket, Alpaca, Stripe |
| Juiceit.ai | Lead Engineer · PO | Agentic document automation |
| n8n / Job Hunt / AiAgentRunJS | IC / Tech Lead | Python, LangGraph, Playwright, OSS |

## Integration audit (live-site scan + engineering)

Method: HTML script-tag scan of public URLs (Jun 2026) + Nitin's engineering input for backend-only services.

| Project | Public-verified | Engineering-only |
|---------|-----------------|------------------|
| KWH | Cloudflare; payment page: Visa/MC/Amex/PayPal/Apple Pay/GPay/Afterpay | Riskified, Cybersource, commercetools, Frontastic, Strapi, Algolia, Datadog, n8n |
| END. Clothing | Algolia, Adyen, Afterpay, PayPal, Stripe, Forter, Segment, GTM, Sentry, Zendesk, OneTrust | Next.js, Akamai, Datadog RUM |
| American Golf | commercetools, Frontastic, Algolia, Segment, Trustpilot | Datadog, AI recs |
| Caroma | commercetools, Frontastic, Algolia, Segment, GTM, Cloudflare | Datadog, AI recs |
| Revenued apply | Plaid, HubSpot, Datadog, GTM, Trustpilot | Auth0, ISO dashboard, risk scans, Marqeta |
| Revenued app | HubSpot, Marqeta, GTM | Auth0 portal, draws, repayment |
| House of Happy Leaf | Shopify, GTM | Stripe, Recharge, Segment, Datadog |
| Ethel M | GTM, Datadog, OneTrust | commercetools, Algolia, Stripe |
| Maersk Training | Algolia, Contentful, Stripe, GTM, Sentry | GraphQL, Crownpeak CRM, Azure |
| Somnoware | AEM, GTM, OneTrust, Cloudflare | React, Node, MongoDB, Azure |
| GENIUS | Cloudflare | commercetools 3 stores, Unzer, Algolia, Datadog |
| Wizly | GTM, PayPal | Stripe, OpenAI, LangChain, Datadog |
| Rich Cookies | (private B2B channels) | commercetools, WhatsApp, Meta, LangGraph, CSR apps |
| Jaycar / Tradeoff / Juiceit | scan blocked or pre-launch | per case-study engineering tables |

Each project case study at /project/[slug] includes an Integrations section with Public vs Engineering tags.

## Pages

- Home: https://www.nitin-rachabathuni.com/
- About: https://www.nitin-rachabathuni.com/about
- Projects: https://www.nitin-rachabathuni.com/project
- Blog: https://www.nitin-rachabathuni.com/blog
- Contact: https://www.nitin-rachabathuni.com/contact
- Sitemap: https://www.nitin-rachabathuni.com/sitemap.xml
- Robots: https://www.nitin-rachabathuni.com/robots.txt

## Availability

Open to freelance, contract-to-hire (C2H), and corp-to-corp (C2C) engagements globally.